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| Best Seller  | Rapala Fisherman's Pliers SKU - 581491 Designed for years of reliable service, the Rapala Fishermans pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for ease of use and convenience. Split shot crimper, Rapala lure... ... more
Rapala Fisherman's Pliers SKU - 581491 Designed for years of reliable service, the Rapala Fishermans pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for ease of use and convenience. Split shot crimper, Rapala lure... | $11.99 $8.98 go to store |
 | Rapala Fisherman's Pliers SKU - 240636 Designed for years of reliable service, the Rapala Fishermans pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for ease of use and convenience. Split shot crimper, Rapala lure... ... more
Rapala Fisherman's Pliers SKU - 240636 Designed for years of reliable service, the Rapala Fishermans pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for ease of use and convenience. Split shot crimper, Rapala lure... | $14.49 $10.86 go to store |
| Best Seller  | Rapala X-Rap CountDown Jerkbait SKU - 524367 Now anglers can fish the Xtreme Attitude of the X-Rap at any depth consistently. Rapala introduced the effective CountDown method back in the 60s. Since its introduction, the technique has enabled fishermen to consistently reach suspended fish at any... ... more
Rapala X-Rap CountDown Jerkbait SKU - 524367 Now anglers can fish the Xtreme Attitude of the X-Rap at any depth consistently. Rapala introduced the effective CountDown method back in the 60s. Since its introduction, the technique has enabled fishermen to consistently reach suspended fish at any... | go to store |
 | Rapala BX Brat Crankbait SKU - 775587 Badly behaved and always looking for a fight, the Rapala BX Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin square bill ever.FeaturesBalsa Core and Copolymer Outer... ... more
Rapala BX Brat Crankbait SKU - 775587 Badly behaved and always looking for a fight, the Rapala BX Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin square bill ever.FeaturesBalsa Core and Copolymer Outer... | $9.99 $7.48 go to store |
 | Rapala DT Series Crankbait SKU - 125457 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... ... more
Rapala DT Series Crankbait SKU - 125457 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... | go to store |
 | Rapala CountDown Jerkbait SKU - 441885 Sinking at a consistent rate of one foot per second, the Rapala CountDown Jerkbait allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown can get you to... ... more
Rapala CountDown Jerkbait SKU - 441885 Sinking at a consistent rate of one foot per second, the Rapala CountDown Jerkbait allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown can get you to... | go to store |
 | Rapala Jointed Jerkbait SKU - 648304 With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Rapala Jointed Jerkbait gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom.... ... more
Rapala Jointed Jerkbait SKU - 648304 With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Rapala Jointed Jerkbait gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom.... | go to store |
 | Rapala Shad Rap Rattlin' Suspending Crankbait SKU - 909366 The plastic version of the original Shad Rap, the Rapala Shad Rap Rattlin' Suspending is a little heavier for easier casts in wind. Slightly different wobble with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC black... ... more
Rapala Shad Rap Rattlin' Suspending Crankbait SKU - 909366 The plastic version of the original Shad Rap, the Rapala Shad Rap Rattlin' Suspending is a little heavier for easier casts in wind. Slightly different wobble with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC black... | $7.79 $5.83 go to store |
 | Rapala DT Series Crankbait SKU - 930150 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... ... more
Rapala DT Series Crankbait SKU - 930150 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... | go to store |
 | Rapala Shad Rap Crankbait SKU - 559446 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... ... more
Rapala Shad Rap Crankbait SKU - 559446 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... | $8.29 $7.45 go to store |
 | Rapala Shad Dancer Crankbait SKU - 629324 This multi-species Rapala Shad Dancer balsa crankbait brings the excitement of the Rapala Tail Dancer to a shad profile. Swimming with a silent, aggressive, hard-thumping sweeping tail action. Designed to dive deep whether cast or trolled.FeaturesTough... ... more
Rapala Shad Dancer Crankbait SKU - 629324 This multi-species Rapala Shad Dancer balsa crankbait brings the excitement of the Rapala Tail Dancer to a shad profile. Swimming with a silent, aggressive, hard-thumping sweeping tail action. Designed to dive deep whether cast or trolled.FeaturesTough... | $8.99 $6.73 go to store |
 | Rapala Husky Jerk Jerkbait SKU - 624656 Perfectly balanced, the Rapala Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns.FeaturesSuspending/Neutral... ... more
Rapala Husky Jerk Jerkbait SKU - 624656 Perfectly balanced, the Rapala Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns.FeaturesSuspending/Neutral... | go to store |
 | Rapala Shad Rap Rattlin' Suspending Crankbait SKU - 727479 The plastic version of the original Shad Rap, the Rapala Shad Rap Rattlin' Suspending is a little heavier for easier casts in wind. Slightly different wobble with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC black... ... more
Rapala Shad Rap Rattlin' Suspending Crankbait SKU - 727479 The plastic version of the original Shad Rap, the Rapala Shad Rap Rattlin' Suspending is a little heavier for easier casts in wind. Slightly different wobble with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC black... | $7.79 $5.83 go to store |
 | Rapala Shad Rap Crankbait SKU - 489094 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... ... more
Rapala Shad Rap Crankbait SKU - 489094 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... | go to store |
 | Rapala DT Series Crankbait SKU - 950796 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... ... more
Rapala DT Series Crankbait SKU - 950796 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... | go to store |
 | Rapala DT Series Crankbait SKU - 507390 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... ... more
Rapala DT Series Crankbait SKU - 507390 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... | go to store |
 | Rapala DT Series Crankbait SKU - 152357 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... ... more
Rapala DT Series Crankbait SKU - 152357 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... | $7.99 $7.24 go to store |
 | Rapala BX Mid Brat Crankbait SKU - 709911 Badly behaved and always looking for a fight, the BX Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin square bill ever.Features Balsa Core and Copolymer Outer Shell... ... more
Rapala BX Mid Brat Crankbait SKU - 709911 Badly behaved and always looking for a fight, the BX Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin square bill ever.Features Balsa Core and Copolymer Outer Shell... | $9.99 $7.48 go to store |
 | Rapala DT Series Crankbait SKU - 899259 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... ... more
Rapala DT Series Crankbait SKU - 899259 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... | $7.99 $7.24 go to store |
 | Rapala DT Series Crankbait SKU - 520396 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... ... more
Rapala DT Series Crankbait SKU - 520396 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... | $7.99 $7.24 go to store |
 | Rapala DT Series Crankbait SKU - 914912 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... ... more
Rapala DT Series Crankbait SKU - 914912 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... | $7.99 $7.24 go to store |
 | Rapala Ott's Garage (OG) Tiny Crankbait SKU - 573739 The OG Series was born from a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoes Garage. The Rapala Slim is a balsa, flat-sided bait with a medium wobble... ... more
Rapala Ott's Garage (OG) Tiny Crankbait SKU - 573739 The OG Series was born from a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoes Garage. The Rapala Slim is a balsa, flat-sided bait with a medium wobble... | $9.99 $7.48 go to store |
 | Rapala Glass Shad Rap Crankbait SKU - 566966 Molded high-impact plastic with holographic foil insert allows the chameleon-like Rapala Glass Shad Rap to pick up the color of its surroundings and bounce the same color back in an iridescent glow. When fished in bright sunlight or low light, the lure... ... more
Rapala Glass Shad Rap Crankbait SKU - 566966 Molded high-impact plastic with holographic foil insert allows the chameleon-like Rapala Glass Shad Rap to pick up the color of its surroundings and bounce the same color back in an iridescent glow. When fished in bright sunlight or low light, the lure... | $7.79 $5.83 go to store |
 | Rapala Ultra Light Rippin' Rap Lipless Crankbait SKU - 599108 The Rapala Ultra Light Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle... ... more
Rapala Ultra Light Rippin' Rap Lipless Crankbait SKU - 599108 The Rapala Ultra Light Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle... | go to store |
 | Rapala Down Deep Husky Jerk Jerkbait SKU - 494390 Thanks to its oversized deep diving lip, the Rapala Down Deep Husky Jerk reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when... ... more
Rapala Down Deep Husky Jerk Jerkbait SKU - 494390 Thanks to its oversized deep diving lip, the Rapala Down Deep Husky Jerk reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when... | $7.99 $5.98 go to store |
 | Rapala Saltwater Skitter Walk Topwater SKU - 468774 Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're Walking-the-Dog. Imitating a swimming mullet or fleeing baitfish, the Saltwater Skitter Walks are equipped with VMC Perma Steel... ... more
Rapala Saltwater Skitter Walk Topwater SKU - 468774 Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're Walking-the-Dog. Imitating a swimming mullet or fleeing baitfish, the Saltwater Skitter Walks are equipped with VMC Perma Steel... | $10.99 $8.23 go to store |
 | Rapala Shad Rap Crankbait SKU - 140918 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... ... more
Rapala Shad Rap Crankbait SKU - 140918 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... | go to store |
 | Rapala Shad Rap Crankbait SKU - 223499 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... ... more
Rapala Shad Rap Crankbait SKU - 223499 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... | go to store |
 | Rapala Jointed Jerkbait SKU - 668158 With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Rapala Jointed Jerkbait gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom.... ... more
Rapala Jointed Jerkbait SKU - 668158 With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Rapala Jointed Jerkbait gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom.... | go to store |
 | Rapala Husky Jerk Jerkbait SKU - 816172 Perfectly balanced, the Rapala Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns.FeaturesSuspending/Neutral... ... more
Rapala Husky Jerk Jerkbait SKU - 816172 Perfectly balanced, the Rapala Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns.FeaturesSuspending/Neutral... | go to store |
 | Rapala Husky Jerk Jerkbait SKU - 818800 Perfectly balanced, the Rapala Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns.FeaturesSuspending/Neutral... ... more
Rapala Husky Jerk Jerkbait SKU - 818800 Perfectly balanced, the Rapala Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns.FeaturesSuspending/Neutral... | go to store |
 | Rapala Scatter Rap Tail Dancer Crankbait SKU - 104517 Take the wild wide-tail action of the Rapala Tail Dancer and add the evasive, erratic action that the Scatter Lip creates and you have one deep-diving, aggressive lure.FeaturesBalsa Body with Scatter Lip Wire Through ConstructionTapered Tail with... ... more
Rapala Scatter Rap Tail Dancer Crankbait SKU - 104517 Take the wild wide-tail action of the Rapala Tail Dancer and add the evasive, erratic action that the Scatter Lip creates and you have one deep-diving, aggressive lure.FeaturesBalsa Body with Scatter Lip Wire Through ConstructionTapered Tail with... | go to store |
 | Rapala Shad Rap Rattlin' Suspending Crankbait SKU - 126061 The plastic version of the original Shad Rap, the Rapala Shad Rap Rattlin' Suspending is a little heavier for easier casts in wind. Slightly different wobble with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC black... ... more
Rapala Shad Rap Rattlin' Suspending Crankbait SKU - 126061 The plastic version of the original Shad Rap, the Rapala Shad Rap Rattlin' Suspending is a little heavier for easier casts in wind. Slightly different wobble with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC black... | $7.79 $5.83 go to store |
 | Rapala Jointed Shad Rap Crankbait SKU - 220761 Wide swimming jointed action with a loud rhythmic rattle from the Rapala Jointed Shad Rap mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist.... ... more
Rapala Jointed Shad Rap Crankbait SKU - 220761 Wide swimming jointed action with a loud rhythmic rattle from the Rapala Jointed Shad Rap mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist.... | $7.99 $5.98 go to store |
 | Rapala Scatter Rap Deep Husky Jerk Jerkbait SKU - 528789 Baitfish skitter and scatter when they are pursued by predators it's this erratic and evasive action that triggers the strike. Made with a custom Scatter Lip, the Scatter Rap Deep Husky Jerk consistently swims with an erratic and evasive sweeping... ... more
Rapala Scatter Rap Deep Husky Jerk Jerkbait SKU - 528789 Baitfish skitter and scatter when they are pursued by predators it's this erratic and evasive action that triggers the strike. Made with a custom Scatter Lip, the Scatter Rap Deep Husky Jerk consistently swims with an erratic and evasive sweeping... | go to store |
 | Rapala Shallow Shad Rap Crankbait SKU - 561776 The Shallow Shad Rap is ideal for fishing skinny water. Cast it out, let it sit until the ripples fade away, then begin a slow, enticing retrieve. It is equally effective when twitching, casting or slow trolling.FeaturesBalsa Wood ConstructionShallow... ... more
Rapala Shallow Shad Rap Crankbait SKU - 561776 The Shallow Shad Rap is ideal for fishing skinny water. Cast it out, let it sit until the ripples fade away, then begin a slow, enticing retrieve. It is equally effective when twitching, casting or slow trolling.FeaturesBalsa Wood ConstructionShallow... | $8.99 $6.73 go to store |
 | Rapala Shallow Shad Rap Crankbait SKU - 568433 The Shallow Shad Rap is ideal for fishing skinny water. Cast it out, let it sit until the ripples fade away, then begin a slow, enticing retrieve. It is equally effective when twitching, casting or slow trolling.FeaturesBalsa Wood ConstructionShallow... ... more
Rapala Shallow Shad Rap Crankbait SKU - 568433 The Shallow Shad Rap is ideal for fishing skinny water. Cast it out, let it sit until the ripples fade away, then begin a slow, enticing retrieve. It is equally effective when twitching, casting or slow trolling.FeaturesBalsa Wood ConstructionShallow... | $8.99 $6.73 go to store |
 | Rapala Shad Rap Crankbait SKU - 685823 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... ... more
Rapala Shad Rap Crankbait SKU - 685823 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... | $8.29 $6.88 go to store |
 | Rapala Shallow Shad Rap Crankbait SKU - 766350 The Shallow Shad Rap is ideal for fishing skinny water. Cast it out, let it sit until the ripples fade away, then begin a slow, enticing retrieve. It is equally effective when twitching, casting or slow trolling.FeaturesBalsa Wood ConstructionShallow... ... more
Rapala Shallow Shad Rap Crankbait SKU - 766350 The Shallow Shad Rap is ideal for fishing skinny water. Cast it out, let it sit until the ripples fade away, then begin a slow, enticing retrieve. It is equally effective when twitching, casting or slow trolling.FeaturesBalsa Wood ConstructionShallow... | $8.99 $6.73 go to store |
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