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    Pre-Owned Successful Customer Relation Marketing : New Thinking New Strategies New Tools for Getting Closer to Your Customers 9780749435790 Used

    Pre-Owned Successful Customer Relation Marketing : New Thinking New Strategies New Tools for Getting Closer to Your Customers 9780749435790 Used

    CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

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    Routledge Companions in Marketing Adver The Routledge Companion to Strategic Marketing (Hardcover)

    Routledge Companions in Marketing Adver The Routledge Companion to Strategic Marketing (Hardcover)

    The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters which include up-to-date thinking on a diverse range of marketing strategy... more

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    International Quantitative Marketing: Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices Research and Policies (Hardcover)

    International Quantitative Marketing: Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices Research and Policies (Hardcover)

    This volume details state-of-the art research findings and new conceptual thinking related to pharmaceutical marketing. It covers all major aspects including R&D promotion pricing branding competitive strategy portfolio analysis. more

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    Pre-Owned Direct Marketing Success: What Works and Why (Hardcover) 0471822140 9780471822141

    Pre-Owned Direct Marketing Success: What Works and Why (Hardcover) 0471822140 9780471822141

    For people who are thinking of starting a mail order business or those involved in or planning to get into the direct marketing industry this nuts-and-bolts guide explains the how and the why of the concepts and the techniques that make direct... more

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    Pre-Owned Strategic Marketing: Creating Competitive Advantage (Paperback) 0199273987 9780199273980

    Pre-Owned Strategic Marketing: Creating Competitive Advantage (Paperback) 0199273987 9780199273980

    This title discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts it examines key aspects of traditional marketing strategy and recent thinking. The text provides real-world examples... more

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    Crisis management How Solves Employee Poor Performance (Paperback)

    Crisis management How Solves Employee Poor Performance (Paperback)

    Marketing mix strategy solves supermarket store organizational cooperation challenge�This case concerns chain involved in the supply of fresh fruit and vegetables to Tesco stores cooperation challengeThe place(P) of the traditional marketing mix... more

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