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Sustainable Tourism Marketing (Hardcover)

In this book we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current... more

Pre-Owned Marketing Research Essentials 9780470087022

Real Data Real People Real Research. In the Eight Edition of Marketing Research McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market... more

Research Handbook on European State Aid Law

Product Description This fine collection of essays demonstrates in a very articulate way why EU State aid law has taken the centre stage of EU law. In eighteen chapters the reader is provided with a fascinating snapshot of the main issues and... more

Pre-Owned More Guerrilla Marketing Research: Asking the Right People the Right Questions the Right Way and Effectively Using the Answers to Make More Money (Hardcover) 0749455470 9780749455477

More Guerrilla Marketing Research explains how to use market research as a tool for more effectively developing marketing sales promotion and new product endeavours. It illustrates how big companies use market research to make money and how small... more

Research in Marketing: Research in Marketing (Hardcover)

Part of a series on Research in Marketing . more

High-Tech Marketing Simplified: An insiders shared experience (Paperback)

This book is not leveraging any research or university study; I m drawing on more than 25 years of electronics design technical support sales business development and marketing experience. If you are looking for all the details needed to effectively... more

Pre-Owned Marketing Research in the Developing Countries : A Handbook 9780275280994

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned Marketing Accountability : A New Metrics Model to Measure Marketing Effectiveness 9780749462635

Marketing Accountability is a groundbreaking new title by Malcolm McDonald and Peter Mouncey based on rigorous research. It introduces a new marketing metrics model that will enable marketing directors to measure the impact of their marketing... more

Routledge Interpretive Marketing Researc Marketing Discourse: A Critical Perspective (Paperback)

The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is... more

Marketing Research : Tools and Techniques 9780199281961 Used / Pre-owned

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Foundation Series in Business Marketing: Fundamentals of Business Marketing Research (Paperback)

Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research evaluates its current effectiveness and offers suggestions for future use. This unique book includes and is... more

Pre-Owned Marketing Research: An Applied Orientation (5th Edition) (Hardcover) 0132221179

For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-yourself hands-on approach Marketing Research: An Applied Orientation illustrates the interaction between marketing research... more

Internal Marketing: Directions for Management (Hardcover)

Bringing together contributions from leading writers in the field of service marketing and management this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored... more

Pre-Owned Qualitative Marketing Research 9780761963660

Qualitative Marketing Research clearly explains the use and importance of qualitative methods clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and... more

Services Marketing: People Technology Strategy (Ninth Edition) (Paperback)

Services Marketing: People Technology Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock extensively updated to feature the latest academic research industry trends and... more

Timeless Masterpiece : The Journey of Creating Wealth & Happiness (Paperback)

When this book was originally written Independent Artist & Entrepreneur Infitain Sean Mitchell Caldwell had quit his full time Marketing Research job 15 years prior. Throughout that time he focused on creating and growing his small business/record... more

Business-To-Business-Marketing: Flexibility in Buyer-Seller Relationships: A Transaction Cost Economics Extension Based on Real Options Analysis (Paperback)

Foreword Long-term buyer-seller relationships are a real and important phenomenon in business-to- business markets. Since the consequences for the parties to a relationship heavily depend on the management of these relationships research becomes... more

Critical Research in Football Integrated Marketing Communications in Football (Hardcover)

This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and watched sport league in the world - and how it can... more

Advances in International Marketing: Reviving Traditions in Research on International Market Entry (Hardcover)

The essays that comprise this collection address an important managerial issue for internationally active companies. The entire volume is devoted to the technical legal and ethical issues that surround entry into the international market. more

Weights measures and conversion factors for agricultural commodities and their products / Economic Research Service in cooperation with the Agricultural Marketing Service the Ag

Select Your Preferred Color at No Additional Cost! Explore More Options by Clicking on More Images and Notify Us of Your Choice via Email. Presenting an Exquisite Leather-Bound Edition expertly crafted by the prestigious organization “Rare... more

Springer Proceedings in Business and Economics: Strategic Innovative Marketing: 5th IC-Sim Athens Greece 2016 (Paperback)

This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing.... more

Routledge Advances in Event Research Tourism Events in Asia: Marketing and Development (Hardcover)

The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning promotion... more

Social Marketing and Social Change: Strategies and Tools for Health Well-Being and the Environment (Paperback)

How can we facilitate more effective efficient equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change research and case... more

Pre-Owned Exploring Marketing Research (Hardcover) 0030562279 9780030562273

EXPLORING MARKETING RESEARCH deals with the design collection analysis and reporting of marketing research data relevant to a firm s current and future needs. The text focuses on students as managers not practitioners of marketing research. Students... more

Marketing Channels: A Management View

Marketing Channels: A Management View 8e a market leader is known to provide a management focus and managerial framework to the field of marketing channels. Theory research and practice are covered thoroughly and blended into a discussion that... more

Pre-Owned NGOs and Organizational Change : Discourse Reporting and Learning 9780521824866

Alnoor Ebrahim s study analyses the organizational evolution of NGOs tracing their increased profile as bilateral partners in delivering aid. Combining original case studies and research with an extensive review of literature from organizational and... more

International Marketing and Management Research: Toward Behavioral Transaction Cost Economics: Theoretical Extensions and an Application to the Study of Mnc Subsidiary Ownership (Paperback)

Toward Behavioral Transaction Cost Economics: Theoretical Extensions and an Application to the Study of Mnc Subsidiary Ownership more

The Handbook of Marketing Research : Uses Misuses and Future Advances 9781412909976 Used / Pre-owned

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting /... more

Pre-Owned Marketing Financial Services (American Bankers Association) (Paperback) 089982062X 9780899820620

This university-level textbook covers the basics of marketing presented from the point of view of financial institutions. It explains areas such as the strategic marketing process developing a situation analysis why and how to do market research... more

Pre-Owned Marketing Research : Methodological Foundations 9780030238161

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Routledge Advances in Management and Bus Online Place Branding: The Case of Hong Kong (Paperback)

Through an interdisciplinary approach combining the concepts methods and tools in language and discourse studies and insights from marketing and tourism research this book examines the online place branding of Hong Kong one of the most visited... more

Official CIM Revision Cards CIM Revision Cards Managing Marketing Performance (Hardcover)

Designed specifically with revision in mind the CIM Revision Cards provide concise yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear carefully structured layout aids the learning process and... more

Financial management of the marketing function; a research study and report prepared for the Financial Executives Research Foundation (formerly Controllers Institute Research Foundation) by Michael S

Select Your Preferred Color at No Additional Cost! Explore More Options by Clicking on More Images and Notify Us of Your Choice via Email. Presenting an Exquisite Leather-Bound Edition expertly crafted by the prestigious organization “Rare... more

Pre-Owned Marketing Research : An Applied Approach 9780070347489 Used

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned Calculating Success: How the New Workplace Analytics Will Revitalize Your Organization (Hardcover) 1422166392 9781422166390

Create an Organization That Runs on More than Intuition and Guesswork Most companies today have access to reams of data: marketing supply chain finance as well as critical data about their workforce. Yet research shows that leaders at these... more

Pre-Owned Marketing Research Kit for Dummies [With CDROM] (Hardcover) 047052068X 9780470520680

Market Research Kit For Dummies with the accompanying CD provides readers within any organisation with the hands-on tools they need to identify obtain record and analyse data whether they re developing a business plan launching a new product or... more

Sport Marketing (Edition 2) (Hardcover)

This student text provides a foundation of theory and principles for those seeking sports management position It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues and why market... more

Pre-Owned Brands and Brand Management: Contemporary Research Perspectives (Hardcover 9781841697598) by Barbara Loken Rohini Ahluwalia

9781841697598. Pre-Owned: Good condition. Hard cover. Language: English. Pages: 344. Sewn binding. Paper over boards. 344 p. Contains: Unspecified Tables black & white Figures. Marketing and Consumer Psychology. Very few books exist that... more