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Pre-owned Marketing Strategy : An integrated approach to online marketing Paperback by Kingsnorth Simon ISBN 074947470X ISBN-13 9780749474706

Digital Marketing Strategy : An integrated approach to online marketing more

Pre-owned Marketing Strategy : An Integrated Approach to Online Marketing Paperback by Kingsnorth Simon ISBN 0749484225 ISBN-13 9780749484224

Digital Marketing Strategy : An Integrated Approach to Online Marketing more

Pre-Owned Cases in Strategic Marketing Management: An Integrated Approach (Paperback 9780023794247) by William J McDonald

9780023794247. Pre-Owned: Good condition. Trade paperback. Language: English. Pages: 352. Trade paperback (US). Glued binding. 352 p. Contains: Illustrations. Contains 32 comprehensive cases representing a broad range of marketing problems. This work... more

Pre-owned Branding in a World : How to Take an Integrated Marketing Approach to Building a Business Hardcover by Topper Hilary J. M. ISBN 1532087489 ISBN-13 9781532087486

Branding in a Digital World : How to Take an Integrated Marketing Approach to Building a Business more

Advertising and Promotion: An Integrated Marketing Communications Approach (Paperback) by Chris Hackley

9781849201469. Pre-owned: Good condition. Trade paperback. 2nd ed. Language: English. Pages: 360. Trade paperback (US). Glued binding. 360 p. Contains: Illustrations black & white Illustrations color Line drawings color Tables black & white Figures.... more

Pre-owned Social Media and Integrated Marketing Communication : A Rhetorical Approach Paperback by Persuit Jeanne M. ISBN 1498516165 ISBN-13 9781498516167

Social Media and Integrated Marketing Communication : A Rhetorical Approach more

Integrated Marketing Communication: Integrated Marketing Communications in Risk and Crisis Contexts : A Culture-Centered Approach (Paperback)

Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC the culture centered approach to communicating with multiple publics and applies the IDEA Model for effective message construction.... more

Integrated Advertising Promotion and Marketing Communications (Paperback) 0131866222 9780131866225

For courses in Integrated Marketing Communications Advertising Principles and Advertising and Promotions. Integrated Advertising Promotion and Marketing Communications is a pure IMC text by providing a truly integrated approach to teaching IMC.... more

Pre-Owned Integrated Marketing Communication : Creative Strategy from Idea to Implementation (Paperback) 9781538101056

Integrated Marketing Communication offers a classroom-tested step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market this new and fully updated third edition covers key skills and... more

Marketing behavior and executive action; a functionalist approach to marketing theory. 1957 [Leather Bound]

Leather Binding on Spine and Corners with Golden Leaf Printing on round Spine (extra customization on request like complete leather Golden Screen printing in Front Color Leather Colored book etc.) Reprinted in 2018 with the help of original edition... more

Pre-Owned Essentials of Marketing: A Marketing Strategy Planning Approach [With CDROM] (Paperback) 0077216431 9780077216436

Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining acceptable on books as long as the text is readable and markings... more

Pre-Owned Essentials of Marketing: A Marketing Strategy Planning Approach Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Essentials of Marketing : A Marketing Strategy Planning Approach (Edition 12) (Paperback)

Built around the authors seminal 4Ps (Product Price Place Promotion) framework Essentials of Marketing 12/e is revised to integrate new concepts and timely examples. Unfolding trends are covered including multi-channel marketing customer equity... more

Pre-Owned The New Marketing Paradigm: Integrated Marketing Communications (Paperback 9780844234526) by Professor Don E Schultz Robert Lauterborn Stanley L Tannenbaum

9780844234526. Pre-Owned: Good condition. Trade paperback. Language: English. Pages: 218. Trade paperback (US). Glued binding. 218 p. Contains: Illustrations. This book tells why mass marketing no longer works - and shows how integrated communications... more

Pre-Owned Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech) Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Pre-Owned ISE Advertising and Promotion: An Integrated Marketing Communications Perspective (ISE HED IRWIN MARKETING) Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Marketing Channels : A Relationship Management Approach 9780072895124 Used / Pre-owned

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned Marketing Research : An Applied Approach 9780079122520

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

MIT Press Classics An Econometric Approach to a Marketing Decision Model (Paperback)

This book describes the creation of a simulation model that is designed to serve as an artificial test market. The market is sufficiently realistic to permit it to be used for experimenting with a wide range of alternative marketing programs for a... more

Pre-Owned: Social Media Marketing: A Strategic Approach (Paperback 9781305502758 1305502752)

Social Media Marketing: A Strategic Approach ISBN-10 1305502752 ISBN-13 9781305502758 Barker Melissa Barker Donald I. Bormann Nicholas F. Zahay Debra 2 edition 400 pages Publisher: Cengage Learning Binding: Paperback Prepare for a successful career in... more

Pre-Owned Business-to-Business Advertising : A Marketing Management Approach 9780844234717 Used

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

The Enlightened Entrepreneur : A Spiritual Approach to Creating and Marketing a Company 9781569245446 Used / Pre-owned

The Enlightened Entrepreneur is a unique guide for people who have or want to start their own business offering a new approach to marketing as the discovery and expression of their company s spirit. Each facet of the process is examined and accompanied... more

Pre-Owned Social Media Marketing: A Strategic Approach (Paperback) 1305502752 9781305502758

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH 2E. Each chapter in this popular book includes a section on creating a personal brand which... more

Marketing the Arts: A Fresh Approach (Hardcover)

In recent years there have been significant shifts in arts marketing both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic requiring a transformation in the way the arts are... more

Pre-Owned Strategic Marketing : A Practical Approach 9780073025865

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned Sales Effort and Marketing Strategy; a Systems Approach (Hardcover) 9780814421284

Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining acceptable on books as long as the text is readable and markings... more

Pre-Owned: Marketing Management: A Strategic Decision-Making Approach (Paperback 9780078028793 0078028795)

Marketing Management: A Strategic Decision-Making Approach ISBN-10 0078028795 ISBN-13 9780078028793 Mullins John Walker Orville 8 edition 576 pages Publisher: McGraw Hill Binding: Paperback The eighth edition of Marketing Management: A Strategic... more

Pre-Owned Marketing by Agreement : A Cross Cultural Approach to Business Negotiations 9780471921516

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-owned Marketing Communications : A Brand Narrative Approach Paperback by Dahlen Micael; Lange Fredrik; Smith Terry ISBN 0470319925 ISBN-13 9780470319925

Marketing Communications : A Brand Narrative Approach more

Pre-Owned Basic Marketing : A Managerial Approach 9780256025330

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned Social Media Marketing: A Strategic Approach (Paperback) 0538480874 9780538480871

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Marketing Channel Strategy: An Omni-Channel Approach (Paperback)

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a... more

Pre-Owned Selling and Communications Skills for Lawyers: A Fresh Approach to Marketing Your Practice (Paperback) 1588521230 9781588521231

Designed for lawyers seeking to improve and strengthen their client relationships this guide offers strategies for effectively communicating with clients. Top lawyers offer their own strategies for speaking and presenting themselves in a way that... more

Essentials of Marketing : A Global-Managerial Approach 9780072464207 Used / Pre-owned

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned Global Marketing: A Decision-Oriented Approach (Paperback) 0273706780 9780273706786

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Basic Marketing : A Managerial Approach 9780256030198 Used / Pre-owned

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned Marketing Today s Academic Library : A Bold New Approach to Communicating with Students 9780838909843 Used

Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques this book is filled with tips and strategies that academic librarians can use to communicate with students surpassing their expectations of... more

Pre-Owned Marketing Public Relations: A Marketer s Approach to Public Relations and Social Media (Paperback) 0136083005 9780136083009

KEY BENEFIT : Marketing Public Relations breaks from the norm by presenting public relations using a marketing rather than a communications studies or journalism approach. This text recognizes the similarities between PR word-of-mouth and social... more