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Pre-Owned Exploring Marketing Research (Hardcover) 0030562279 9780030562273

EXPLORING MARKETING RESEARCH deals with the design collection analysis and reporting of marketing research data relevant to a firm s current and future needs. The text focuses on students as managers not practitioners of marketing research. Students... more

Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) - Zikmund William G.

Product DescriptionIn response to strong market feedback Essentials of Marketing Research 2e was developed directly from the eight edition of William Zikmund s best-selling Exploring Marketing Research text. Designed specifically for instructors who... more

Review of Marketing Research: Review of Marketing Research (Hardcover)

Part of The Review of Marketing Research annual series that provides articles by the marketing field s leading researchers and scholars. The series includes literature reviews methodologies empirical studies trends international developments guidelines... more

Review of Marketing Research: Review of Marketing Research (Hardcover)

Edited by Naresh K. Malhotra this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered... more

Review of Marketing Research: Review of Marketing Research (Hardcover)

The Review of Marketing Research annual series provides articles by the marketing field s leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous but also offer richer detail including literature... more

Research in Marketing: Research in Marketing (Hardcover)

Part of a series on Research in Marketing . more

Financial management of the marketing function; a research study and report prepared for the Financial Executives Research Foundation (formerly Controllers Institute Research Foundation) by Michael S

Select Your Preferred Color at No Additional Cost! Explore More Options by Clicking on More Images and Notify Us of Your Choice via Email. Presenting an Exquisite Leather-Bound Edition expertly crafted by the prestigious organization “Rare Biblio�... more

International Quantitative Marketing: Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices Research and Policies (Hardcover)

This volume details state-of-the art research findings and new conceptual thinking related to pharmaceutical marketing. It covers all major aspects including R&D promotion pricing branding competitive strategy portfolio analysis. more

Research in Marketing: Theoretical Foundations in Marketing Ethics (Hardcover)

Part of a series of studies on research in marketing. more

Foundation Series in Business Marketing: Fundamentals of Business Marketing Research (Paperback)

Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research evaluates its current effectiveness and offers suggestions for future use. This unique book includes and is based... more

The food marketing industries : recent and prospective structural changes / [prepared by the Marketing Economics Division Economic Research Service USDA]. Volume v.295(1966) 1966

Select Your Preferred Color at No Additional Cost! Explore More Options by Clicking on More Images and Notify Us of Your Choice via Email. Presenting an Exquisite Leather-Bound Edition expertly crafted by the prestigious organization “Rare Biblio�... more

Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies (Paperback)

This book discusses qualitative research modeling and new approaches of qualitative data collection interpretation of results reporting and deriving managerial implications. Qualitative research manages the fundamental challenge in interpreting the... more

Review of Marketing Research: Special Issue: Toward a Better Understanding of the Role of Value in Markets and Marketing (Hardcover)

This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing. more

Pre-Owned Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Hardcover) 076191000X 9780761910008

9780761910008. Pre-Owned: Good condition. Hard cover. 2nd ed. Language: English. Pages: 552. Sewn binding. Cloth over boards. 552 p. Association for Consumer Research. `Marketing scholars and marketing research practitioners will find this book useful.... more

Experimental Business Research: Experimental Business Research Volume III: Marketing Accounting and Cognitive Perspectives (Paperback)

Preface Chapter 1. The Rationality of Consumer Decisions to Adopt and Utilize Product-Attribute Enhancements: Why Are We Lured by Product Features We Never Use? Shenghui Zhao Robert J. Meyer and Jin Han Chapter 2. A Behavioral Accounting Study of... more

State of the Art in Business Research Fundraising and Nonprofit Marketing: A Research Overview (Hardcover)

This book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field. more

Marketing Management: Marketing Management: 8 in 1 Guide to Master Strategy Branding Digital Marketing Social Media Analytics Content Business Development & Mobile Marketing (Paperback)

MARKETING MANAGEMENT - 8 MANUSCRIPTS IN 1 BOOK INCLUDING: 1) MARKETING STRATEGY: 7 Easy Steps to Master Marketing Fundamentals Advertising Strategy Marketing Management & Research. 2) BUSINESS BRANDING: 7 Easy Steps to Master Brand Management... more

Exploring Teespring Marketing Via Instagram: A Guide To Selling T-Shirts Via Instagram: Selling Tshirts (Paperback)

With a billion daily users Instagram is one of the best platforms for marketing a business. Instagram has a spectacular reach and engagement that is about 60 times better than Facebook and 120 times better than Twitter. So the idea of starting a... more

Pre-Owned Marketing Research Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Pre-Owned Marketing Research : An Applied Approach 9780273706892 /

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned Essentials Of Marketing Research Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Application of Structural Equation Modeling in Marketing Research (Paperback)

The application of Structural Equation Modeling (SEM) is a powerful multivariate technique suited for testing proposed relations between variables. This book provides an overview of the basic underlying principles of SEM. The author discusses the... more

Routledge Advances in Event Research Tourism Events in Asia: Marketing and Development (Hardcover)

The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning promotion and... more

Pre-Owned Marketing Research : Methodological Foundations 9780030314728 Used

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned Marketing Research : Tools and Techniques 9780199281961 Used

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Basic Marketing Research : Customer Insights and Managerial Action

Basic Marketing Research : Customer Insights and Managerial Action more

Pre-Owned Marketing Research in the Developing Countries : A Handbook 9780275280994

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned Essentials of Marketing Research (Paperback 9780078028816) by Jr. Hair Mary Celsi Robert Bush

9780078028816. Pre-Owned: Good condition. Paperback. 3rd edition. Pages: 432. 432 p. 143 Illustrations unspecified. Intended for college/higher education audience. Essentials of Marketing Research concisely delivers an up-to-date review of a broad... more

Research in International Marketing (RLE International Business) - Turnbull Peter W

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing such as cultural differences; the establishing and maintaining of relationships with customers’ and the... more

Marketing and Consumer Research in the Public Interest 9780803971912 Used / Pre-owned

Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption... more

Location Analytics for Business: The Research and Marketing Strategic Advantage (Paperback)

It s estimated that 80 percent of an organization s data contains location attributes but many don t understand how to unlock the potential of this data for their organizations to make better decisions. You have just been handed the keys by finding... more

Pre-Owned Handbook of Research on Customer Equity in Marketing (Hardcover 9781781004975) by V. Kumar Denish Shah

9781781004975. Pre-Owned: Good condition. Hard cover. Pages: 520. 520 p. Research Handbooks in Business and Management series . Intended for professional and scholarly audience. This comprehensive Handbook makes the persuasive case that maximizing... more

Pre-Owned Qualitative Marketing Research 9780761963660

Qualitative Marketing Research clearly explains the use and importance of qualitative methods clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and... more

Pre-Owned Research for Marketing Decisions 9780137741588

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Advances in International Marketing: New Directions in International Advertising Research (Hardcover)

Suitable for those interested in international advertising research and international advertising practitioners this book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas... more

Pre-Owned Essentials of Marketing Research: A Hands-On Orientation Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Pre-Owned R For Marketing Research and Analytics (Use R!) Paperback

9783030143152. Pre-Owned: Good condition. Paperback. 2nd ed. 2019. Language: English. Contains: Illustrations black & white Illustrations color. Use R!. XX 487 p. 151 illus. 69 illus. in color. Intended for professional and scholarly audience. The 2nd... more

Pre-Owned Research Handbook of Marketing in Emerging Economies (Hardcover 9781784713164) by Marin A. Marinov

9781784713164. Pre-Owned: Good condition. Hard cover. Pages: 328. 328 p. Research Handbooks in Business and Management series . Intended for professional and scholarly audience. Recently emerging economies have contributed significantly to world... more