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Pre-owned - Selling the Invisible : A Field Guide to Modern Marketing

In the first major book on service marketing Harry Beckwith a pioneer in this area provides quick practical strategies to improve the bottom line in any business by perceiving and fulfilling a client s every need.--Harvey Mackay. ISBN: 9780446520942... more

Marketing Management (Hardcover)

Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today s marketers helping readers understand this increasingly global marketplace and... more

Marketing Strategy Workbook: Marketing Funnel Marketing Tactics Go to Market Strategy Buying Cycle (Paperback)

It seems like you are interested in developing a comprehensive marketing strategy which is a crucial step towards successfully promoting your product or service. Here are a few points that can help you build upon your existing content: Understanding... more

Basics Marketing: Basics Marketing 02: Online Marketing (Paperback)

In keeping with advances in technology and rapid consumer adoption of new media and new ideas the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will... more

Content Chemistry 6th Edition: : The Illustrated Handbook for Content Marketing (A Practical Guide to Digital Marketing Strategy SEO Social Media Email Marketing & Analytics) (Edition 6) (Paperback)

The result of thousands of conversations about web marketing with hundreds of companies this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization social media and email... more

Modern Marketing Strategy and Tactics: 19 strategies that other marketing books won t tell you (Paperback)

If you want to be successful at anything you must master the art of marketing. Marketing is not rocket science but it does require some skill. In fact if you are serious about building a profitable business then you will need to invest time and effort... more

Pre-Owned Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and Strategy 9780749451493

The essentials of marketing plans and the strategic marketing planning process including defining markets and segments setting marketing objectives and strategies advertising and sales promotion strategies and price and sales strategies. CONDITION –... more

Irwin Series in Marketing: Marketing Strategy : Planning and Implementation (Edition 2) (Paperback)

This text focuses on product-market entry-level strategy examining the content of specific strategies appropriate for difference market and competitive situations as well as the organizational and managerial issues involved in implementing those... more

Pre-Owned Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (Paperback) 0749478438 9780749478438

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital... more

Pre-Owned Essentials of Marketing: A Marketing Strategy Planning Approach Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Pre-Owned Digital Marketing That Actually Works the Ultimate Guide: Discover Everything You Need to Build and Implement a Digital Marketing Strategy That Gets Results 9780983028642

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

The Marketing of the President : Political Marketing As Campaign Strategy 9780803951389 Used / Pre-owned

Using the 1992 presidential election as a case study this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process... more

Pre-owned Marketing Strategy : An integrated approach to online marketing Paperback by Kingsnorth Simon ISBN 074947470X ISBN-13 9780749474706

Digital Marketing Strategy : An integrated approach to online marketing more

Pre-owned Marketing Strategy : An Integrated Approach to Online Marketing Paperback by Kingsnorth Simon ISBN 0749484225 ISBN-13 9780749484224

Digital Marketing Strategy : An Integrated Approach to Online Marketing more

Pre-Owned Small Business Marketing In A Week: Marketing Strategies For Small Businesses In Seven (Paperback 9781473609334) by John Sealey

9781473609334. Pre-Owned: Good condition. Mass-market paperback. Pages: 128. B-format paperback. 128 p. Intended for college/higher education audience. Marketing your small business just got easier It s been said that the most important area for any... more

Global Content Marketing: How to Create Great Content Reach More Customers and Build a Worldwide Marketing Strategy That Works 9780071840972 Used / Pre-owned

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies (Hardcover)

Stop feeling overwhelmed by data and start using it to its full potential to create an agile and forward-looking strategy that enables customer-centric marketing builds your brand and develops product strategies. Many brands talk about creating a... more

Pre-Owned Essentials of Marketing: A Marketing Strategy Planning Approach [With CDROM] (Paperback) 0077216431 9780077216436

Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining acceptable on books as long as the text is readable and markings... more

Pre-Owned Digital Marketing Strategy: An Integrated Approach to Online Marketing (Paperback 9780749484224) by Simon Kingsnorth

9780749484224. Pre-Owned: Good condition. Trade paperback. 2nd Revised edition. Revised. Pages: 384. Trade paperback (US). 384 p. Intended for college/higher education audience. Intended for professional and scholarly audience. Optimize your digital... more

Marketing Multiplier and Marketing Strategy Simplified Dynamic Decision Rules (Hardcover)

In this book marketing expert Hermann Simon presents a groundbreaking system for determining optimal marketing strategies in dynamic market environments. Drawing on extensive case studies and research Simon provides practical advice for using the... more

Social Media Marketing Step-By-Step : The Guides To Instagram And Facebook Marketing - Learn How To Develop A Strategy And Grow Your Business (Hardcover)

Have you ever wanted to learn how to use social media to grow and invest back into your business? Would you like to build your brand name build connections and explore unlimited opportunities with social media? Would you like to be able to improve your... more

Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation 9780749471026 Used / Pre-owned

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Responsible Marketing: How to Create an Authentic and Inclusive Marketing Strategy (Hardcover)

Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer. Responsible Marketing takes readers through a forward-looking approach to inclusive... more

Essentials of Marketing : A Marketing Strategy Planning Approach (Edition 12) (Paperback)

Built around the authors seminal 4Ps (Product Price Place Promotion) framework Essentials of Marketing 12/e is revised to integrate new concepts and timely examples. Unfolding trends are covered including multi-channel marketing customer equity... more

Pre-Owned Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation 9780749453893 Used

Understanding Digital Marketing is a guide for marketers to selling more products online web marketing the rules of new media and reaching the new generation of digital consumers. The book covers key topics such as online accountability search engine... more

Pre-Owned Basics Marketing 02: Online Marketing (Paperback 9782940411337) by Brian Sheehan

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing (Paperback)

Small business marketers don t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the... more

Content Marketing: Making the Magic Happen : A B2B Marketing Leader s Guide to Growth Through Effective Content Marketing (Paperback)

Content Marketing: Making the Magic Happen provides marketing leaders at business-to-business companies with an essential guide to operationalizing effective content marketing strategies for the post-pandemic digital world. more

Marketing in the Age of Google : Your Online Strategy IS Your Business Strategy 9780470537190 Used / Pre-owned

Search has changed everything. Search has become woven into our everyday lives and permeates offline as well as online activities.Every business should have a search strategy. How a business appears online can impact consumer influence as much as if... more

Pre-Owned The Regis Touch: New Marketing Strategies for Uncertain Times (Paperback) 0201139642 9780201139648

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned Practical Content Strategy & Marketing: The Content Strategy Certification Course Student (Paperback 9781978318281) by Julia McCoy Mark Schaefer

9781978318281. Pre-Owned: Good condition. Trade paperback. Language: English. Pages: 366. Trade paperback (US). Glued binding. 366 p. Contains: Illustrations black & white. Intended for a juvenile audience. Finally: a real-life practical industry guide... more

Affiliate Marketing : Each Advice And Strategy Is Presented Succinctly With Actionable Steps To Help You Effectively Implement The Strategies (How To Generate Revenue As An Affiliate Marketer) (Paperback)

Do you struggle to generate website traffic or leads? Are you incapable of using social media or web analytics to increase your conversions? Writing outstanding sales copy? Or optimizing your website or sales page for greater search engine rankings? If... more

Pre-Owned Consumer Behavior : Marketing Strategy Perspectives 9780256031775 Used

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned Return on Engagement : Content Strategy and Design Techniques for Digital Marketing 9780240812830

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned Marketing Your Service Business : Plan a Winning Strategy 9780889085305

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-owned Guerrilla Marketing : Easy and Inexpensive Strategies for Making Big Profits from Your Small Business Paperback by Levinson Jay Conrad; Levinson Jeannie; Levinson Amy ISBN 0618785914 I

Guerrilla Marketing : Easy and Inexpensive Strategies for Making Big Profits from Your Small Business more

Pre-Owned Technological Competition in Global Industries : Marketing and Planning Strategies for American Industry 9780899304809 /

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Internet Marketing: Strategy Implementation and Practice 3/e - CHAFFEY D.

Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject from environmental analysis to strategy development and implementation. Now in its third... more